Law Firm in India

SiMedix, Renowned Iranian Medical Device Manufacturer, Expands into Indian Market with Medilife Technologies as Exclusive Distributor

August 09, 2024

India Law Offices LLP (ILO) advised Iranian business group Ayandenegari Hamafarinan OFOGH, known as SiMedix on entering the Indian market and introducing their ophthalmic surgical simulator, including guiding them in appointing Medilife Technologies, leading innovator in Medical Device industry in India, as their partner

SiMedix, a well-known Iranian medical device manufacturer, has entered the Indian market and formed a partnership with Medilife Technologies. The objective of this collaboration is to introduce SiMedix’s innovative ophthalmology simulator and advanced medical solutions to India’s healthcare sector. India Law Offices (ILO), a full-service law firm in India, advised SiMedix on their entry strategy and streamlined the partnership.

“We have been interested in the Indian market for a long time and are thrilled to finally expand into India,” said Mr. Mohammad Mahdi Heidari, COO of SiMedix. “This strategic decision has been driven by the India’s growing economy, technological advancements, and business-friendly environment,"


Innovative Ophthalmology Simulator


The flagship ophthalmology simulator of SiMedix offers several standout features and benefits:

  • Dual-Segment Capability: The simulator will enable the surgeons to train for both anterior and posterior segment surgeries, including cataract and glaucoma procedures.
  • Realistic Simulation: It provides a highly realistic surgical experience that allows the trainees to practice without needing an actual patient.
  • Skill Enhancement: Helps in developing precise surgical skills with constant performance evaluation and instant feedback, reducing the learning curve.
  • Patient Safety and Ethics: Provides humane training without the need of a live patient or animal.

While commenting on selecting Medilife Technologies as their trusted partner in India, Mr. Heidari added, “Medilife has stellar reputation, financial strength, infrastructure and are known for their commitment to quality, making them an ideal partner to help us build our brand in India and supply our products to Indian hospitals and universities.

Mr. Sunil Monga, Managing Partner of Medilife
, expressed his excitement about this partnership and said, “With the rising demand for proficient eye surgeons in India, we are proud to introduce a groundbreaking educational optical surgical simulation trainer which will revolutionize the training and skill development of ophthalmic surgeons.”

Mr. Monga further emphasized on the need for advanced ophthalmic surgical training in India, noting that the country has a significant burden of cataract and glaucoma cases. He stated, "The optical surgical simulator will enhance ophthalmic care quality, improve surgical outcomes, reduce complications, and ultimately enhance patients' quality of life. Our goal is to produce skilled surgeons for India and the world."

Talking about his future expectations from this alliance, Mr. Monga added, “Based on the response of Indian market, we would be pleased to partner with SiMedix to support the ‘Make in India’ initiative and invite them to come to India for mass production of affordable solutions and to continue introducing simulation trainers for all types of surgeries.”

Mr. Heidari from SiMedix outlined their long-term plans for the Indian market, focusing on building a strong distribution network, collaborating with local entities, and investing in training programs for ophthalmologists to ensure effective use of their technology.

Both companies, SiMedix and Medilife Technologies, have expressed their appreciation for the Iran-India Trade Centre and India Law Offices LLP for their continuous support and for playing an integral role in this collaboration.

By introducing this cutting-edge technology in India, SiMedix and Medlifie are contributing to the enhancement of Indian healthcare infrastructure, which streamlines with India’s vision of becoming a global healthcare hub. This alliance will pave the way for future business exchanges and foster deeper economic relationships between the two nations, benefiting both economies and their respective healthcare sectors.

Mr. Gautam Khurana, Managing Partner India Law Offices LLP conveyed his best wishes to SiMedix & Medilife and said that,
“Cooperation between India & Iran is of historic importance. Such technology based cooperation is testimony to the skills available in Iran and how Iran can forge strong relations with India for mutual progress of both countries”
 

About Simedix:


Ayandenegari Hamafarinan OFOGH known as SiMedix was founded in 2010 in Tehran, Iran and is a market leader in designing and manufacturing advanced medical technologies. With a highly skilled management team, the company has completed more than 40 projects and proudly holds 100% market share in Iran for VR surgical simulators. Company’s flagship product, the ‘OpSim’ is an ophthalmic surgical simulator that helps medical residents practice surgeries in a realistic environment. Website: https://www.simedix.co/


About Medilife Technologies:


Established in 2003, Medilife Technologies is a specialist in Audiology and ENT medical products. Tracing back to 1987, they have led medical advancements in India, collaborating with market leaders from Germany, Japan, Brazil, Russia, and Italy. Driven by experienced promoters, Medilife functions from offices in Delhi, Mumbai, Lucknow, Kolkata and Bangalore, providing cutting-edge medical products and services across the country. Website: https://medilife.in/


About India Law Offices LLP:


Founded in 2003, India Law Offices LLP (ILO) is a full-service law firm, providing top-tier legal services in Corporate Law, Dispute Resolution and Taxation. Firm’s specialities include cross-border M&A, Joint Ventures, FDI, Litigation, Arbitration, International Trade, Immigration, Real Estate, and Employment Law. Headquartered in New Delhi, ILO has offices in Mumbai, Bangalore, Chennai, Hyderabad and Goa, serving clients in more than 70 Indian cities and 100+ countries worldwide. Website: www.indialawoffices.com


For more information, please reach out to us at office@indialawoffices.com or contact us at +91-11- 41647271, 44469739.

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