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Italy - Market Entry & Business Opportunities

July 03, 2023 | Corporate & Commercial

Italy offers an attractive business hub for foreign investors opening doors to diverse marketplaces in Europe, North Africa, and the UAE. However, the country also has customs, cultural traits and customer preferences that foreign businesses should consider before entering the market.

Italy, with its capital in Rome, is a Southern European country known for its rich cultural heritage and historical significance. The majority of the population speaks Italian, and the country is home to various ethnic communities. Despite its diverse population, Italy has been experiencing a decline in population growth since 2014, and its currency is the Euro.

Economic Overview


Italy's economy experienced a significant blow from the global financial crisis and was further hit hard by the COVID-19 pandemic. However, there have been signs of recovery, with the economy rebounding by 6.6% in 2021 and showing a growth rate of 3.2% in 2022. Despite these positive trends, challenges such as high energy prices, inflation, and a high debt-to-GDP ratio continue to hinder the country's economic progress. The IMF predicts a contraction of 0.2% in 2023, with a gradual recovery expected in the second half of the year. Addressing these challenges will be crucial for Italy's sustained economic stability and growth.

Market Overview


Italy has a strong and sizable economy, ranking as the eighth largest globally and the third largest in the European Union. After a contraction in 2020 due to the pandemic, Italy's economy rebounded in 2021 with a growth rate of 6.7%. However, it faces challenges in 2023 due to the impact of geopolitical events and energy price increases. Italy is an important market for U.S. exports, particularly in high-value sectors. The U.S. is Italy's largest non-EU export market. Italy also has significant foreign direct investment in the United States, supporting American jobs. The Italian government is focused on post-pandemic recovery through the National Recovery and Resilience Plan, supported by EU funding. Italy has a population of approximately 60 million and a concentrated industrial activity in the northern region. SMEs play a vital role in the Italian economy, accounting for a significant portion of employment and GDP.
Bilateral Relations Between India-Italy

  • In 2021, Italy joined the International Solar Alliance (ISA) upgrading its partnership with India.
  • The 21st session of the India-Italy Joint Commission for Economic Cooperation (JCEC) was held in 2021. A G2B interaction of energy transition was held on the margins with select companies from both countries.
  • In 2021, an SOI on Textiles Cooperation on the side-lines of G20 Summit was signed.
  • In 2023, India and Italy signed a MOU on Defence Cooperation.
  • In 2023, Indian Minister of Commerce and Industry, Consumer Affairs and Food & Public Distribution and Textiles accompanied by a business delegation visited Rome to meet dignitaries from the Government and Industry to further strengthen trade and economic partnership.
  • A start-up bridge between India and Italy was announced on 2nd March 2023.
  • On 2nd March 2023, Italian Prime Minister Girogia Meloni visited India to raise bilateral relations as part of the G20 Foreign Minister’s meeting in New Delhi and focused on digital transition, emerging technologies, space and cybersecurity among other strategic areas.

Taxation and Subsidies offered by Italy


In Italy, the personal income tax (IRPEF) is the main income tax imposed on individuals. Tax residents are taxed on their worldwide income and are required to declare foreign investments. The national income tax rate is progressive, ranging from 23% to 43% based on income brackets. Regional and municipal income taxes, IRAP and ICI, vary by region and municipality, respectively. Municipalities can establish their own tax rates within national brackets. The tax system aims for progressivity, with higher-income individuals facing higher rates. It is advisable to consult professionals or official tax resources for accurate information and compliance.

Financing Business in Italy


Financing a business in Italy can be achieved through various sources, both traditional and alternative.

  • Bank Loans: Traditional loans from Italian banks, requiring collateral and a thorough evaluation of the business's financial position and creditworthiness.
  • Government Funding and Incentives: Grants, subsidies, tax credits, and low-interest loans provided by the Italian government to support businesses, with a focus on specific industries, regions, or projects.
  • Venture Capital and Private Equity: Equity investment from VC and PE firms, particularly in sectors like technology, healthcare, and renewable energy.
  • Crowdfunding: Raising capital through online platforms by soliciting small investments from individuals, suitable for start-ups, creative projects, and social enterprises.
  • Business Angels: Investments from wealthy individuals who provide capital, mentorship, and industry expertise to early-stage businesses.
  • Factoring and Invoice Financing: Selling accounts receivable at a discount or using unpaid invoices as collateral to obtain immediate cash flow.
  • European Union Funding: Accessing EU programs that offer grants, loans, and financial instruments for businesses, research, innovation, and regional development.
  • Alternative Financing: Non-traditional options such as peer-to-peer lending, supply chain finance, revenue-based financing, and leasing, providing flexibility and tailored solutions for specific funding needs.

Top 10 Companies in Italy – 2022

Rank    Company    Industry    Revenue in 2022 (USD)
1 Enel    Utilities    $ 148.71 B
2 Eni    Oil and Gas $ 132.74 B
3 Poste Italiane Courier    $ 33.55 B
4 Edison    Oil and Gas $ 31.85 B
5 Intesa Sanpaolo Financial Services $ 23.14 B
6 Uni Credit Financial Services $ 22.52 B
7 Hera Group Utilities $ 20.94 B
8 Telecom Italia Telecommunication    $ 16.62 B
9 Leonardo    Aerospace    $ 15.45 B
10 Iveco Group Automobile Manufacturing $ 14.91 B


Most Popular E-Commerce Companies in Italy – 2022

RANK    COMPANY    Headquarter
1 Amazon    USA
2 Subito    Italy
3 Ebay    USA
4 Ali Express China
5 Trova Prezzi Italy


Top 5 Start-Ups in Italy – 2022

RANK    COMPANY    INDUSTRY    FOUNDED IN
1 Energy Dome Reneweable Energy 2019
2 MatiPay    Fin Tech 2016
3 Vedrai    Information Technology 2020
4 Job Tech Information Technology 2020
5 Babaco    E-Commerce 2020


Business Clusters in Italy


Italy is known for its strong presence of business clusters, which are geographic concentrations of interconnected companies, suppliers, and institutions within a particular industry.

  • Fashion and Luxury Goods: Clusters in Milan, Florence, and Rome bring together fashion designers, manufacturers, and textile producers.
  • Automotive: Strong automotive clusters in Turin and northern Italy, home to major companies and suppliers.
  • Design and Furniture: Clusters in Milan and Brianza known for high-quality design and craftsmanship.
  • Food and Wine: Distinct food and wine clusters in regions like Emilia-Romagna and Piedmont.
  • Information Technology: Emerging IT clusters in Milan, Turin, and Rome, focusing on software development and digital services.
  • Biotechnology and Pharmaceuticals: Growing biotech clusters, particularly in Milan, engaged in biopharmaceuticals and life sciences.
  • Renewable Energy: Clusters in Lombardy, Apulia, and Sicily driving collaboration in solar and wind power.
  • Aerospace and Defence: Key aerospace cluster in Turin, hosting companies involved in aircraft manufacturing and space technology.
  • Chemical and Pharmaceutical: Lombardy region, including Milan, serves as a hub for pharmaceutical research and manufacturing.
  • Green Technology and Sustainability: Clusters dedicated to renewable energy, energy efficiency, and sustainable construction.
  • Tourism and Hospitality: Clusters in Rome, Florence, and Venice supporting the thriving tourism sector.
  • Maritime and Port Logistics: Coastal clusters in cities like Genoa, Naples, and Trieste focused on maritime transport and port logistics.

How to Start a Business in Italy?


To start a business in Italy, you can choose from different company types like limited liability companies, stockholding companies, general partnerships, and limited partnerships. SRL status is beneficial for its flexibility and requires a minimum investment of one euro for a single shareholder. SpA status is suitable for larger capital needs or stock exchange listing. The process involves drafting the memorandum of association, registering the company with a notary public, submitting required documents to the register of enterprises, and acquiring corporate and accounting books. Tax obligations include corporate tax (around 24%), regional tax on productive activities (about 3.9%), and VAT (22%). Other minor taxes like property tax and tax on financial transactions should also be considered. Compliance with regulations is necessary, particularly for prohibited items such as live animals, counterfeit products, and GMOs. Certain chemicals are banned. Imports from non-EU countries require customs declarations and relevant documentation.


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Visa and Immigration


Italy offers several types of visas to individuals depending upon the nature of travel. The following are the major types of visas for business activities in Italy:

  • Business Visa - This visa is designed for self-employed individuals who plan to establish or operate a business in Italy. It requires providing a business plan, proof of sufficient funds, and any relevant business licenses or certifications. The duration of stay depends on the specific circumstances and may require additional permits and registrations after arrival.
  • Work Visa - If you intend to work for an Italian company or have been offered employment in Italy, you will need to obtain a work visa. This visa category has specific requirements, including a job offer from an Italian employer, a valid employment contract, and approval from the Italian authorities. The employer usually plays a significant role in initiating the visa process.
  • Investor Visa - The Investor Visa is aimed at individuals who plan to invest a significant amount of capital in Italy and establish or actively participate in a business venture. The minimum investment amount and requirements may vary depending on the type of investment and the region. This visa category typically requires demonstrating the viability of the investment and its potential to create jobs in Italy.
  • Intra Company Transfer Visas - This visa is for employees of multinational companies who are being transferred to their company's Italian branch or subsidiary. It allows individuals to work in Italy temporarily and requires proof of employment with the company, along with other necessary documents.
With a population of about 60 million, Italy is the EU’s third largest consumer market. Indian companies that wish to enter the Italy market can benefit from the attractive business hub that involves a concessional tax rates and incentives, highly educated workforce and comparatively lower labour and administration costs. However, setting up a business in new alien market has its own challenges. Therefore, Indian companies looking to enter the Italian market must adhere to the regulations related to employment, taxation, and corporate and other cultural traditions.

Having strong global presence and alliances with some of the largest law firms, India Law Offices serves our clients from around the world. In Italy, we work closely with Bacciardi and Partners, a reputable law firm based in Pesaro, Italy that specializes in International Commercials, Transactions Law, International Corporate Law, International Tax Law, International Customs and Transportation Law.

If you are an Italian national or a company seeking legal assistance in India or an Indian planning to enter the Italy market, our firm can provide the necessary guidance and support you require.


To know more about the Italian market, request a Free Detailed Italy Market Entry Report by submitting a query below.

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